Finding new ways to promote her candle business is part of the work a candle seller does. It is like any business it's to be promoted to attract new customers. There's plenty of ways to advertise like banners, pay per click, paid & free ads, social marketing, talking in forums, writing articles, traffic exchanges, using her signature in emails, writing a newsletter, blogging, blog exchanges, getting her ads on other web-sites & so forth.
Sometimes a new promotional process comes along & storms the advertising world on the net & elsewhere. A candle retailer needs new ways to get her business in to the public eye & here are a couple of unusual ideas.
You can design some advertising material that encourages your customers to use tealight or votive candles for the lightening for their parties or to have a yard party & use Mexican luminary candles to light up the outdoors. Candles are very festive & great to help add atmosphere to a party.
Another approach is to promote smaller candles as party favors in your advertising. Party favors are given at infant showers, weddings, birthdays, baptisms, & children’s parties. But promoting them for other kinds of parties could improve sales. The concept is to be imaginative in generating the advertising material & get your customers thinking about new ways to use candles.
Another kind of candlelight party is three that revolves around selling candles. There's candle businesses that are doing this & it is a lovely way to grow a candle business. start out doing it yourself or hire three salesperson for the job. It can be designed similar to other home party enterprises.
Candlelight photography is a skill unto itself. It is popular to bring up 417,000 results when searched at Google. This should make a light bulb come on in our candle seller’s mind or maybe make a candle light up. Getting some of this esoteric market could mean a lovely jump in candle sales. There's plenty of photography shops in any city & making an appealing deal with them could be the key to grabbing a new market. Or maybe the shop owner will let you leave some cards or some flyers that discuss using your candles for candlelight photography.
Another way to get some of this business is to write some articles about candlelight stock photography & put your web address at the finish of your article. If you are a photographer & sell candles you can go to photographer’s forums & participate in discussions & mention your candles or show off some of your candlelight photography. Alternately, you might buy a candlelight stock photo & use it in your promotions of your candles. These photos sell for fifty cents to a dollar because they are sold over & over again.
Candlelight scenes of romantic dinners, wedding couples, groups of candles, sacred candle scenes, candles with wine glasses, candle as well as a spa scene or with a person being massaged, candles in a window at night etcetera are subjects for candlelight stock photography.