“C” is for “Creative Catalogs”

A lot have changed in the market over the years – a tough economy, rising prices of goods and customer’s want for high quality products have imposed new demands on businesses. Evidently, the want for helpful, reliable information has seldom been greater. Catalogs have always been a great source of product information. When people want to buy a product they refer to catalogs to guide them in finding the right product at the right price. But increasing sales does not necessitate generating the perfect catalog. A relatively little improvement in your catalog can already result in a proportionate increase in sales and profits.

So before you print your catalog, make a careful analysis of your old catalog. Pick out the flaws in it and try to improve it. Gather all the letters that you received from your customers and look through their criticisms, suggestions and comments. These may be a large help in designing a better catalog. And as you're designing your catalog think of your customers and the reasons why they would want to buy your product. Think of what they want and what they want and use this in generating a catalog that accomplishes your customer’s desires.

If there's products in the old catalog that are unprofitable then perhaps you can promote them more strongly in your new catalog. But if it doesn’t sell, them you can get rid of them or replace them with new items. You want not place them again in the catalog as they can be a nuisance there.

Thus, to generate a striking catalog use color combinations that are stunning and pleasing to the eyes. You can use full color in the cover and five colors in the inside. Keep in mind that people respond better and remember longer good-looking catalogs so make your color choices carefully. Likewise, to attract new customers you can add new products and information to the products featured in your catalog. For instance, you can feature bizarre items, include exciting products or include unusual facts about specific items. You can also include information on how to use the product, maintain them and operate them. This information will help your customers significantly and as a result they would keep your catalog for future references. In addition, this would increase customer confidence to your company thereby increasing their inclination to buy.

So give your business a unique personality and generate catalogs that can be a special marketer in the minds of your prospects and customers.

When you're ready to print your new catalog, make sure that you get the services of an experienced and knowledgeable printer with a reputation for quality and reliability. Your local print shop may be able to do the print job for you but there's also printers online that can do it for low prices, easy ordering and instant price quotes. It is up to you to decide which printing service to avail.