I've unearthed some surprising bits of wisdom for new wahms by listening to Johnny Cash lately. I thought I would share some of these tidbits from the Rockabilly legend.
1) Understand Your Bloke ...er, target market!
That is right. Do you understand your target market? Are you aware of her needs, desires & driving ambitions? Does your web site speak to your target audience? If not, perhaps you should make some changes or your web site visitor or customer will be "as gone as a wild goose in winter" !
2) A Boy Named Sue
Sue's father told him, "This world is rough, & if you are going to make it, you have gotta be tough."
Life ain't easy for a boy named Sue...and life ain't easy for a wahm either. In your business you will have those confidence killers, dream stealers, fun suckers...whatever you need to call them. You will have people who try to tell you that you cannot accomplish your goals, that what you try won't work. Don't let them get you down!
3) Bloke In Black- or Branding 101
How can you get tough in your business?
What about you? Are you working on your brand? In a world full of Elvis Presleys & Jerry Lee Lewises, how will you stand apart? & remember, your target market doesn't have to be like you- Johnny Cash wrote Folsom Prison Blues & connected with inmates when they had never yet step foot in jail!
J.R. Cash didn't don the all black suit because they didn't have anything else to wear. It was his trademark. They wore all black for a reason.
4) The Legend of John Henry's Hammer
This song has one bits of wisdom:
a) Learn your business & you will succeed
John Henry's Daddy told him to: "Learn to a turn a jack, learn to lay a track, learn to pick & shovel ." Are you learning all you can about Web Marketing so that you can succeed in your business? Do you reinvest in ebooks, coaching & mentoring, & program like John Henry's hammer?
b) Technology has its place but it cannot take the place of humans.
When the steam engine threatened to take the place of men, Johnny proved that in the finish, humans are more valuable. Learn to use technology (like autoresponders) but remember that your web site visitor is a human & inject some of yourself in to your marketing efforts.
This ballad is about a bloke who decides to build a Cadillac. They steals one piece at a time from the assembly line "and it didn't cost him a dime". But in the finish, it didn't work out exactly like they planned!
5) One Piece at a Time
6) In The Jailhouse Now
Does your web site look like a pieced together jalopy? Are you unwilling to spend any cash on your own domain & hosting, content with a free site cluttered up with ads?
don't throw away your hard work by doing one of the following things:
Spamming
Copying other people's articles or content
Stealing graphics
Clicking on your Adsense ads
Not keeping records & neglecting to pay taxes
It isn't worth it, & you may find yourself in the jailhouse. Much better to Walk the Line so you can sleep at night.
7) Ring of Fire
In this song, June Carter Cash chronicles her growing attraction to John. Though they were both involved with other people, they were obviously soul mates & ended up making music & growing elderly together for the next 40 years.
Maybe you have made a bad choice... entered in to a shotgun romance with a business that isn't right for you. Don't be afraid to realize this, chuck everything & start over! Don't beat your head against the wall if, after working hard on a project, you decide it is not profitable. Better to find your match & pour your energies in to that.
May you make stunning music with your business!
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